Had a dream about my ex again. So, that was... Yeah.
Besides that, I halfway want to revive a discussion we were having ages and ages ago about 90's music. I bumped into the actual music video for Pepper and it was kinda surreal to see the nostalgia and ennui expressed almost universally in the comments section. There's a weird suspension in the zeitgeist that misses the 90's more than most decades I've seen and there's something specifically in the music that seems to feed it.
I think part of that is that the 90s was the decade where music really started to massively diverge, where people we getting a ton of different sounds from some new vectors, like CDs (introduced in the 80s but widely accessible in the 90s), TV (MTV, VH1, Country Music Television, and the invention of those satellite music stations), Computers, and even the radio was still reasonably popular, so I think music spread out in the 90s moreso than in previous decades. The 70s and 80s, admittedly, also saw some significant music spread, from the evolution of Rock into its various categories, to disco, to singer-songwriters, to the introduction of hip-hop in the late 70s and throughout the 80s, so they have a claim, as well, but I feel like the 90s proliferated that more.
The other thing, though, is that it might be a case of data bias. Traditional advertising has always focused most heavily on that 18-39 age group, with the high end usually considered to have the most stable income (though the young end considered more desirable because of freer and more reckless spending). And people who were kids in the 90s are now coming up on the upper end of that spectrum. I have long felt that nostalgia is stronger in this generation than it ever was before, but I'm not sure that's necessarily true. I think there are just more vectors to capture and monetize that nostalgia now. So the people who are most inclined to be nostalgic about 90s music are the generation that has the most targeting done to them because of the ubiquitousness of the Internet.
Someone who is, say, twenty years older than I am did not have instant and easy access to the music of the seventies. Oh, sure, they had tapes, and cds, and the beginning of mp3s when they were my age, but they hadn't lived most of their lives with those things. They were "new." (Okay, tapes weren't. But I'm mostly thinking about the Internet here...). We are now seeing the generation that grew up with technology get to the point where if they want to hear a song they're nostalgic for, they can. In a matter of seconds. And when they get there, there's a host of people like them who want to reminisce, as well, like-minded people who grew up at the same time, people who remember what they were listening to when OJ was being chased down the highway or when Lady Diana died, and so they post about their experiences, and they are near enough to ours that we feel connected, which increases our perceived connection to the music.
...
Or, you know, 90s music is just really good.
...
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