All draftable products are more expensive in the store compared to the secondary market (if you include taxes). Origins was slightly above 4 tix at some point but I doubt that it was cheaper to buy the packs from the store. Any constructed product sold at "the store" is also subject to competition from the secondary market. ... "The store" is simply not a good way of distributing cards.
But, here's my point. I prefer the store for constructed Pre-Cons (and a lot of product). I know it is more expensive, but since I have few hours per week for anything Magic Related I would rather not waste time trying to search out the 56 new cards (or which ones I want) in the secondary market. I would rather play. Since I rarely have time for more than 1-2 games per week, I am willing to pay more to get one quick transaction rather than spend hours/days/more trying to find the people/bots that a) have what I want, b) aren't price-gouging for it and c) are available when I am.
For me, it was worth paying a little more for commander pre-cons I wanted on the first day they were available, then being able to enjoy those cards right away (e.g I already had an
Uril Beast Tribal and picked up the Nature of the Beast deck, swapped out Uril for
Gahiji and changed a few other beasts and was playing the stuff 15 minutes later.
I don't draft and rarely have more than 10-15 tix in my account. Judging by random posts on other forums/venues I am not alone. But in the end, why should it be either/or. Why not both?
Secondary market is great for those that enjoy it and have the time to follow prices, trends and find the right sellers. The store is fine for those without those inclinations, that are willing to pay a bit more for much less hassle.